At the beginning of the video, we have a scene where the enigma (Lily) is running. We he audience are left questioning if she is being chased, we wanted the audience to question her presence as they should do throughout the video as the story behind her is never fully explain.
Research into running scenes.
When researching running scenes I came across this clip from Bad Blood. Throughout the clip you can clearly see that the main girl is frightened, the audience is left confused as to what she is running away from, this was the type of atmosphere that we wanted to create.
how the running is made mysterious
they've framed her with the lighting and a medium long distance shot, you can make the assumption that they've created the mysterious effect by also using a smoke machine and lamps in order to create this feel. In the clip she is running away from the light towards the camera.
Again she is running away from the light, but this time the light catches her silhouette creating this dark and doom effect.
here they've shown the fear in her face using a close up shot. She has been placed at the corner of the screen, maybe to show that she is vulnerable, in danger and alone. The light has been placed to the above her, coming from the corner (maybe to re-create moonlight), you can just about make out her expressions, but shadows on her face have still been created maybe to re-iterate the spookiness of the scene. Throughout this video, it is clear that the lighting is very controlled.