1.
Using Fireworks, I had to use the magic wand tool in
order to remove the existing white and black background, I then had to flatten
the image and save it as a PNG file.
2.
I then had to export the image into MoviePlusX3, create
a new video track and transform the image to place it in the correct area of
the video.
3.
Lastly using the properties I decreased the opacity during
the middle of the video to ensure the logo isn’t the main focus.
why we decided to use vevo
Vevo is a video hosting service owned and operated
by a joint venture
of Universal Music Group, Google, Sony Music Entertainment and Abu Dhabi
Media. It launched on December 8, 2009. Most official
music videos played on youtube are now presented by Vevo. with the rise in
technological convergence, we thought that it would be better to ‘advertise’
our music video on an online music video hosting site because we felt it would
be more fitting to our target audience. For example they could use their
Iphones to watch the video via the youtube app on their phones, or they could
even go on to the vevo website to watch our video. Kendrick lamar himself is
vevo certified along with several other artists for example: Beyonce, Lady
Gaga, Tinie Tempah, Wiz Khalifa, etc. We felt the vevo would be the best
platform to ‘advertise’ the video as opposed to a channel such as MTV because
statistics have shown a decrease in the amount of 15-25 year olds who actually
watch TV.
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