Creating the poster

research

when making the poster we were highly inspired by this poster in particular, because we felt that colour scheme matched in the best way with the colour scheme we were trying to go for, secondly we wanted out image go across the full canvas of the page just as this one did, so we felt that features from this layout, along  with adaptations of our own would look best on our poster. 

we took a lot of inspiration on what to write from this poster

Construction

We decided to use the same image on our album for the poster, we found that this was commonly done on promotional album posters so that the audience without even knowing the name, recognise the artist and if they are interested in buying the album, they would immediately know the different avenues they can use to buy the album.  

Our first draft

Using the gradient tool, I tried to re-create the gradients which are seen on the Micheal Jackson and Drake poster because we felt that it gave these posters a strong design element that the other posters did not have. When i actually created the image, both myself and Cally agreed that the gradient fill clashed with the actual image, it just didn’t work as well as we anticipated, so I continued to play around with it on Photoshop. 

I began adding text into the poster, first I had to type out the text into the text box, then using the transform tool, and I then had to rotate the text to the angle which the banner was on one by one so that I could control precisely where it went. We decided to have a slightly see through banner so that the banner wouldn't over-power the image. The information which we chose to include in the poster was highly influenced by the information written on the Micheal Jackson poster, we thought that it was a strong design effect the fact writing ranged from big to small as it descended and decided to incorporate this into our album poster. 

To begin with I did a draft where all of the text was written in Gold on the black banner, however both myself and Cally agreed that if we wrote all the text in gold, we would miss out on the most important pieces of texts that needed to be read by the audience such as the text which reads ‘PRE-ORDER THE MOST HIGHLY ANTICIPATED ALBUM OF THE YEAR’. As well as that the contrast of the two colours worked really well to make our front cover stand out even more

After creating the main aspects of the poster I then went on to create the bottom half of the poster, I included the parental advisory logo which was also featured on our pamphlet, I included the twitter and facebook logo as this is how our target market would spread the word about the video by sharing it with their friends, and also following the artist on twitter or liking his page on facebook. As well as including the facebook and twitter icons, we also included the artists twitter name, along with his facebook website and online website, to make our artist more accessible to his fans, and to make it easier for them to find the artist on the internet.

The iTunes logo alerts fans of where they can buy or pre-order the album, this is why I incorporated and placed it directly on top of where I placed the album front cover, so the audience knows what type of image they need to be looking for on iTunes. Lastly The red banner which is a direct colour match with the red rose on the back cover, I believe is a strong design feature. It adds some colour to the black and white page but doesn’t ruin the design, I placed the date on top of it because it means that the date is very eye-catching, meaning the release date stands out and because of the fact that this is a promotional poster, we want the release date of the album to be one of the first things that the audience see’s. Overall I think our poster looks authentic and has a professional feel to it, I think we managed to achieve this professional look because throughout the time spent making our poster, we made sure we kept referring back to our research when we felt unsure about a certain element.